Kaila Love’s Sporty Empowerment Anthem Reaches NBA2k21 & ESPN.
Kaila Love is a Hip Hop artist from the Bay Area, CA who went from a homeless teenager to a college graduate on a full scholarship from UC Berkeley.
She started becoming known around campus for hosting Hip Hop events, being the president of the Students for Hip Hop Club, and designing a unique Hip Hop curriculum to teach a class on Tupac, and even performing her original music at her graduation in front of 25,000 people! Since graduating from Cal, she’s gone on to earn an additional degree in Recording Arts.
Finding out that there are less than 5% of women in audio engineering, she wanted to pave the way and show other women that if she can do it, so can they! You can see the way she lifts up other women in her community through her most recent work, “Half Time” – which is featured on ESPN and in the NBA2k21 video game soundtrack and official playlist.
Perfect for Women’s History Month, this dynamic music video features women ranging from age 16 to 91. As an independent artist, Kaila Love is intentional with who is a part of her projects. For example, in the “Half Time” video – she features two Black-owned, family-operated businesses – King’s Boxing Gym in Oakland, CA and Soaring Eagles Taekwondo School in Vallejo, CA.
She states, “If I’m going to spend money, I want it to go back to the community – not just the one time payment I spend to rent the space, but money that’s generated beyond. For example, three members of my filming crew actually ended up getting paid memberships to the gym. This is what I seek to do throughout my career and on a much larger level – connect people and generate wealth for all those around me.”
Follow Kaila & Find her music here:
WATCH ‘HALF TIME’ HERE: