Countless artists battle to carve define or establish their own musical identity. For some it’s a strenuous process of experimenting with various musical styles in an attempt to stumble upon something that “fits”. From the upcoming release of his debut E.P. “Demarrer” spearheaded by the singles “Anthem” and “Tomorrow” what is apparent about Adreyn Cash is that he is an artist that is not only fully aware of his musical identity but in full natural command of it.
With its routes dug deep within soul music Adreyn Cash’s sound consists of the smooth mixture of emotion and perhaps even fear projecting music that is alternative: dark but by no means depressing. He said ” I create music that people can listen and relate to but also music that reaches out to the person within the one whom we hide from the masses, my music is the voice for the hidden us.
Currently living in London but originally from Kingston, Jamaica (of Taino descent), growing up Adreyn found himself in and around music from an early age. A strong musical heritage consisting of reggae artists RDX, Eric Donaldson and growing up in Church with MNEK, the all-important presence of his mother meant that becoming a musician himself was something he was destined to do.
It wasn’t until the age of 16 however that he started taking his music seriously upon which he was able to flourish at an array of opportunities. He championed renditions of songs such as John Legend’s “Ordinary People” at weddings, birthdays and secondary school performances that on one performance included the Mayor and Mayoress of his borough amongst the delighted audience. Excitement for him as a musician was growing. “The belief was that once he gets into the industry there will be no stopping him”- Mayor of the London Borough of Bromley.
With the acknowledgment of him as a musician increasing, he began playing bigger events for an expanded fan-base that continued to grow ever stronger. This ultimately culminated into an early highlight of his career: performing at the Indig02 in December 2009. The freedom to write produce and sing his own music started the process of writing the demo “Slow Motion” in 2010.
Staying true to emotions inspiring his music “Slow Motion” was recorded to capture a moment in his life where he wished he could dissect his life piece-by-piece to see if he would change anything. Lyrics such as “I’m losing all emotion in my heart, what’s happening? Where do I even start? and the simple and slow harmonious beat consisting of steady string chords and decisive piano chords, gave a glimpse of Adreyn Cash at an embryonic stage as an artist: thoughtful, deep rhythms and vocals.
With an assortment of successful live performances to his name, his attention turned to creating “Demarrer” his first full length EP. The E.P was produced by Rushard Allwood, Jude Gyamfi-Osew Tyrell, Paul Segun Olowu at Allwood’s Studios in South London.
JUICY JUKEBOX – INTERVIEW – ADREYN
Hi Adreyn, so what’s your sound how would you yourself describe it ?
My music is Alternative – its soul music with a twist. It takes the raw/pure elements of soul music and the edginess of mordern music and mixed many genres like classical music to create a balanced sound.
What is your new single about and where did the inspiration come from ?
It’s about love, a universal love that cannot be broken. As Cliche as this concept maybe its still something that many people want, including myself.
What inspired you to start a career in the music business ? I’ve been performing since I was 6 years old. Music always gave me the opportunity to express myself. I’ve always known that I was meant to be in this industry.
What are your fave tracks or artists of all time ?
Sam Cooke,Michael Jackson, Prince, Fantasia Barrino, Aretha Franklin are some of the artists that I grew up with, in my later years I’ve listened to and loved Lana Del Rey, Azelia Banks, Bruno Mars, Miguel.
Tell us about your creative process. Who writes and produces your material and what instruments or software do you use in creating your sound ?
When I write a song, I generally begin with the chords. So I’ll sit around my keyboard and play with melodies and just let the music guide me. When I’ve found a progression that I like, I generally use Logic to develop it. On this project I’ve had 169 produce and write some material. In the future I hope to work with other producers who can help me take my production to the next level.